Consultant or interim executive?

Both, depending on what the job needs. The label matters less than the move.

How long does an engagement last?

Three to nine months. Long enough to ship. Short enough that your team doesn't get used to me.

Startups or enterprise?

Both. Startups need a commercial spine. Enterprises need to remember they had one.

Day rate or retainer, depending on scope. Quoted after one conversation — once we know what success actually means.

One call. Forty-five minutes. If the fit is there, we agree on a 30-day first move. If not, you leave with one useful idea anyway.

Available for new engagements · Sat 16 May · CEST

Jan Huls

Commercial growth, partnerships & new business

Strategy is overhead.
Until it moves.

“One call. Forty-five minutes. We’ll know within ten if there’s a move to make.”

Netherlands · 20+ years in commercial.

THE JOB

You don't need more ideas.

You need momentum.

The strategy exists. The market is there. The ambition too.

What's missing is the move.

Most leadership teams I meet are stuck in the same five places: a strategy nobody owns, a pipeline that won't move, partnerships that don't compound, a team waiting for permission, a revenue model from 2019.

The deck isn't the bottleneck. The decisions are.

Commercial Development.

Position. Price. Package. Three levers that move revenue — rarely tuned together.

New Business.

Pipelines that fill themselves don't exist. I build the ones that come close.

Strategic Partnerships.

The right partner cuts your roadmap in half. I find them, build the deal, make it stick.

Digital & AI.

AI isn't a feature. It's a margin question. I help you answer it before your competitor does.

PROOF IN PRACTICE

Noise Group / Only Creative Entrepreneurs

17 agencies, 17 commercial strategies, one parent without leverage.

One commercial spine. Shared pipeline. Network-level partnerships.

Growth without breaking the autonomy each agency was built on.

Sanoma / SBS

Online video losing ground. Advertisers leaving. The TV playbook had expired.

Rebuilt the proposition for digital — new formats, partners, pricing.

+200% video reach. +175% ad revenue. Models that outlived the project.

Independent practice

Boards with growth ambition. Commercial teams without a clear path.

Define the next 90 days. Build the partnerships. Hand back the playbook.

Branded content models, platform launches, partnership programmes still running.

HOW I WORK

Strategy that doesn't ship isn't strategy. It's a document.

Start with the commercial outcome, not the framework.

Make the first move within 30 days.

Build partnerships that compound, not pile up.

Treat AI and digital as margin questions, not buzzwords.

Leave the team stronger than I found it.

Simple where possible. Strategic where needed. Boring where it works.

FAQ

Consultant or interim executive?: Both, depending on what the job needs. The label matters less than the move.
How long does an engagement last?: Three to nine months. Long enough to ship. Short enough that your team doesn't get used to me.
Startups or enterprise?: Both. Startups need a commercial spine. Enterprises need to remember they had one.
What does it cost?: Day rate or retainer, depending on scope. Quoted after one conversation — once we know what success actually means.
How do we start?: One call. Forty-five minutes. If the fit is there, we agree on a 30-day first move. If not, you leave with one useful idea anyway.